JBMG | Social Media Growth for Artists, DJs and Brands

Social Media growth-hacking for artists, DJs and brands.

artists we've worked with:

clients and partnerships include:

  • AWAL
  • eBay
  • Guinness Storehouse
  • Hisense
  • Hyde Park Winter Wonderland
  • Insanity Records
  • JD Sports
  • Ninja Tune
  • nq.
  • Parklife
  • Republic Records
  • Sony Music
  • The Orchard
  • The Other Songs
  • Three Six Zero
  • Tinder
  • Universal Music Group
  • Virgin Music

WHO ARE WE?

We're JBMG - an agency focussed on driving real, attributable growth for artists, DJs and brands. Our role isn't box-ticking, but utilising the latest and greatest features and techniques on social media that actually drive growth.

JBMG is led by Jacob Burns, a social media manager who began working with major labels like Universal Music at just 16. Now, we're a built-out team of experts that combine strategy, creative and tech to crack the algorithm.

WHAT DO WE DO?

WTF IS GROWTH HACKING?

We use "growth hacking" for lack of a better word.

Most social media management companies do the same thing. They sign you on, do a shoot that looks great, get it edited and posted, and send you a report at the end of every month.

It looks like progress. Colourful graphs, a long shoot day with 6 outfit changes and a lot of talk about brand-building. But most of the time it's box-ticking; it's a service built around saying "yep, we're posting three times a week, so we've done our job". Not around building real value for your project.

We define the job of a social media team differently. Not just ticking the boxes of scheduling, editing and posting - but instead, using social media as a vehicle to build against a bigger goal. Whether that be fanbase growth, streams, bookings or revenue.

So we test extensively. We invest in R&D and build tools that other agencies don't have. We find the mechanics that acquire real fans at scale, and when something works we push it until it stops working, then we find the next thing.

OUR TECHNIQUES

THE PROOF

CASE STUDIES

  1. Kieran Cullen · Senior Marketing Manager

    Working with Jacob is always fantastic. Super organised, a brilliant communicator, and a seemingly never-ending appetite for great ideas that gain traction online. He continually brings new solutions to challenges we face, and works brilliantly hard to execute campaigns for our artists.

    Insanity Records, Sony Music

  2. Vince Amoroso · CMO, The Other Songs Group

    Jacob and his team have been integral to driving digital strategy across our various businesses. The team bring positive energy, creativity and proactivity to what they do.

    prev. SVP, Head of Marketing - mtheory; Sony Music / RCA Records

  3. Nick Myers · Co-Founder, Fast Friends

    Jacob is a genius. He's always thinking outside of the box and finding interesting and unique angles to give whatever he's working its best shot at cutting through the noise.

    management, records and publishing